Frankie Jean Group architects marketing solutions for the modern age.
Senior counsel and a curated collective of world class experts — transforming how organizations think, operate, and go to market in an AI accelerated world.
More than an advisor.
Better than an agency.
Exactly what you need.
We work with executive leaders under pressure to deliver immediate results and sustained growth. In a rapidly changing, AI accelerated market, the old playbooks don't work - we write and build the new ones.
No layers. No legacy drag. No outdated models. No full time overhead.
Just the right people solving the right problems, the right way.
What We Do
Capabilities
Senior executive advisory & ongoing strategic partnership
Boardroom & stakeholder narrative development
Transformation leadership support
Marketing & communications strategy
Growth strategy design & pressure testing
Executive Success Architecture
High trust counsel and embedded strategic partnership for executives navigating transformation. We set leaders up to win — in the role, in the boardroom, and in the market.
Advisory
Modern Operating & Partnership Model
AI-enabled organizational design, transformation architecture, and operating system redesign — built to perform in the modern marketing landscape.
Transformation
Capabilities
AI-enabled org design & transformation architecture
Marketing technology audit & stack optimization
Partner ecosystem audit, selection & architecture
Workflow and ways of working redesign
In-house creative capability assessment & optimization
Sponsorship assessment & activation strategy
Fractional Marketing Leadership
Senior experts embedded inside your organization to lead transformation and accelerate growth — building the systems, teams, and culture that power modern marketing. The impact of executive leadership without the full time overhead.
Operator
Capabilities
Fractional senior marketing leadership
Marketing team structure & hiring strategy
Internal marketing culture development
Campaign oversight & cross-functional marketing leadership
Go-to-market strategy & launch leadership
Budget management & investment optimization
AI-enabled org design & transformation architecture
Modern Agency Model
A global and curated collective of only the best-in-class specialists, assembled for your brief. We lead the team, own the output, and deliver — without the overhead of a traditional agency.
Builder
Capabilities
Brand strategy, positioning & creative platform
Brand design, logo and identity
Integrated campaigns — concept to production
Social, digital & content strategy
PR, earned media & communications
Influencer & creator strategy
Partnership & sponsorship activation
Media strategy & investment planning
Capability Building & Inspiration
We bring the outside in — equipping marketing teams and leadership with the thinking, tools, and inspiration to operate at their best.
Informant
Capabilities
Trend immersions & future of marketing sessions
Creative inspiration & ideation workshops
Team capability building programs
AI & emerging technology literacy sessions
Strategic planning & executive facilitation
Ways of working & culture workshops
AI-Powered Marketing Solutions
We find the gap. We build the fix.
Custom AI, designed for marketing and built to scale — from a single agent to systems that change how your organization operates.
Engineer
Built different, by design.
Frankie Jean Group was founded by Tor Edwards, a marketing executive and strategic advisor who has spent nearly two decades helping companies grow, evolve and modernize how marketing works.
Her career spans Fortune 100 leadership roles, global agency networks, challenger brands & emerging AI start ups. As Global Chief Creative Services Officer at HP, she helped transform a fragmented global marketing organization into a unified, modern engine.
Previously she held senior leadership roles at agencies including Mekanism, 72andSunny and Clemenger BBDO, building integrated marketing models and partnering with some of the world’s most recognized brands.
Today, through Frankie Jean Group, she works with founders, CEOs and CMOs navigating brand reinvention, growth and marketing transformation.
New York based. Global in practice.
Who We Are
Let’s work together
The brief starts
with a conversation.
Whether you have a clear challenge or you're still defining it — we'd like to hear from you.
And if you want to join our curated collective, lets chat.
+1 310-800-7986